Lingerie Fits for your Shape
At every stage of life, our bodies tell a story — one of growth and change. Yet so often we pressurise ourselves to look like we once did, rather than celebrating who we are right now. Nowhere is that more true than when it comes to lingerie.
As you get older, your body doesn’t need to change — your lingerie does. The right bra or brief isn’t about hiding your body; it’s about enhancing the shape you have. A poor-fitting bra can pull on your shoulders, dig into your skin, and distort your posture. A well-fitted bra, on the other hand, does the opposite — it lifts, supports, and restores balance. Clothes hang better and movement feels freer.

Curvy Shapes
If you have fuller hips, a rounded bust, and a defined waist, you have a curvy or hourglass figure. This body type benefits from lingerie that highlights your natural shape while offering proper support.
Best Bra Styles: A fuller balconette bra like the Sophora Tulipe-Seam or full-coverage underwire like the Deauville Full Cup is your best friend. These styles lift your breasts and give structure to your shape while giving you a waistline. Support and comfort are key. Choose bras with three-part cups, underwire, and side-support panels to lift and shape naturally. Wider straps and bands distribute weight evenly and prevent strain. The right fit should feel secure, not tight — enhancing your shape while keeping you comfortable all day.
Bottoms That Flatter: High-waisted briefs, hipsters, hotpants all enhance rather than flattens your shape.
Fit Tip: The band does the heavy lifting for larger bras. The band provides 80–90% of your bra’s support — not the straps. It should feel snug and level around your ribcage, without riding up at the back. You should be able to slide two fingers under it comfortably, but not pull it more than an inch away from your body. If your band rides up, it’s too loose; go down a band size (and possibly up a cup size to balance).

Medium Frame
Medium busts are the most versatile when it comes to lingerie. You can comfortably wear everything from bralettes to balconettes, push-ups, or unlined lace bras. Your size gives you enough fullness for shape but not so much weight that you need heavy-duty support. You can wear lots of different silhouettes depending on your outfit or mood.
Best Bra Styles: The Balconette bra like the Jane All-lace balconnette will lift your breasts from below for a rounded, uplifted shape. A T-Shirt Bra like the Tom Heart-shape has smooth cups that sit seamlessly under clothing and is ideal for daily wear and fitted outfits. The lace nonwired bra like the Salerno Bralette is unstructured and comfortable for weekend wear.
Bottoms that Flatter: Rio briefs provide gentle coverage and highlight the hips, creating a smooth, flattering line. High-cut styles elongate the legs, while mid-rise waists define the torso beautifully.
Fit tip: The cups should fully contain your bust without gaping or spillage. Choose a snug band that anchors firmly without digging in. Ensure the centre gore lies flat on your chest.

Athletic Frame
For a smaller bust, focus on shape and comfort. Lightly padded or spacer bras add smooth definition, while balconette or plunge styles enhance natural curves. Soft, seamless fabrics create a flattering silhouette under clothing.
Best Bra Styles: Choose what feels good — subtle lift, gentle support, and a fit that celebrates your natural shape. You can go with your natural shape or added volume. For more shape and cleavage, opt for push-up bras like the Jane Removable Push-up, spacer bras and plunge styles like the Avero Plunge that bring breasts closer together for natural cleavage.
Bottoms that Flatter; the best lingerie bottoms add softness, curve, and contour while staying comfortable. G-strings enhance curves and create a rounded silhouette. High-cut briefs elongate the legs and accentuate the hips.
Fit Tip: Smaller busts often experience gaping at the top of the cups. Try half-cup or demi-cup bras —these are shallower and hug your shape better.